project: YONY LAUNCH VIDEO CAMPAIGN

THE CHALLENGE: CREATE a VIDEO that reimagines the essence of 1950s Americana for a modern male consumer.

To launch the brand we created a set that felt reminiscent of a mid century living room, but allowed the styling and music to bring the viewer to the present. At YONY, nostalgia needed to meet innovation - blending classic silhouettes with contemporary looks, ensuring that every garment not only pays homage to timeless style but also resonates with today's discerning man. Discover the art of tailored elegance and experience the spirit of YONY—a brand where heritage and modernity coexist seamlessly.