project: The Production Process

THE CHALLENGE: show why people should give a shit about where their clothing is made.

With nearly all apparel production moving overseas, YONY made a commitment to producing all of its merchandise in Los Angeles from start to finish. You will be hard pressed to find a brand manufacturing its pieces exclusively in the United States. What’s more, very few will actually provide complete transparency into their factories and the conditions that people are working in. YONY didn’t want to just be transparent, but emphasize the quality and geographical/emotional closeness to each garment it produces.