project: TENNIS EVERYWHERE

THE CHALLENGE: MAKE TENNIS RELATABLE AND COOL WHILE PORTRAYING THE SPORT IN A TOTALLY NEW LIGHT.

Tennis is an amazing sport - it is filled with culture and style. It is intense and fun. It is also lame. Major brands have done very little to pay attention to a sport that has so much potential. Aside from the annually updated dri-fit t-shirt for the US Open, rarely are new products available for the everyday player. We wanted to change this - not only from a product perspective, but also from how the game is perceived. Why not play tennis everywhere? And why not look cool and wear the pieces everywhere you go?